Social media services
Social media marketing is the use of social media services & platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
As part of our social media marketing service, we create social media marketing strategies that empower our clients, enabling them to build long-term relationships with their audience. We guide our clients in building, maintaining and cultivating communities, so that they can engage in and learn from conversations with their audience.
These strategies can deliver a wide range of corporate objectives, such as to convert sales, generate leads, build brand awareness, demonstrate product features and benefits, reinforce core propositions, build follower numbers, engage with industry influencers, share web content, create SEO benefits, sign prospects up to a database, run promotions and online polls, and many more.
Our team delves deep to discover about our clients users, their needs and digital experience, to enable us to create the right social media strategy. Our decisions are led by insight and not assumption; we test and assess the impact of and engagement with different criteria, including wording, tone, and timing of social media content and then implement change to great effect.
- Social analysis and competitor research
- Social media strategy development and monitoring
- Profile page design – including Facebook, Twitter, YouTube, Instagram, LinkedIn
- Campaign implementation, analysis and reporting
- Content creation and consultancy
- Full page management and reputation management