What is SEO?
Search Engine Optimisation (SEO) is the process of getting your website or web pages ranked on the first page of a search engine for your target keywords. This is known as natural or organic traffic. When we talk about search engines, we normally think in terms of Google. They account for 87.76% of all traffic, with Bing (5.5%) and Yahoo (2.71%) trailing in their wake. At Pixelghetto, we always refer to Google when talking about SEO.
Natural or organic traffic means unpaid traffic. If you search for something on Google, you will usually find that the first entries at the top of the page are advertisements. Every time a person clicks on one of these links, the company which has placed the advert will be charged and how much they are charged will depend upon the keyword they are using. This type of advertising is known as Pay-Per-Click or PPC.
The problem with PPC is that it can be very expensive, you don’t know who is clicking on the links, and once your budget has gone, your advert disappears. That is why search engine optimisation is a better solution for some organisations, especially where they have smaller budgets and are operating in a marketplace with large competitors with huge marketing budgets.
Our SEO agency is based in Warsaw, Poland, however we work on projects for clients from all around the world. We’re currently helping companies in Ireland, Spain & the UK.
Within close-working client relationships, Pixelghetto create effective, best practice (White Hat) SEO campaigns that cement prominent positionings and help to achieve commercial success. We have delivered effective SEO strategies for clients in industries such as food & drink, training, plumbing & heating, travel & tourism and many more.
SEO is a core service within our full-service digital offering and forms part of many of our projects; however, we also work with clients on search-only projects, helping businesses of all sizes to achieve their digital objectives.
Our campaigns are always ethical, transparent and well-reasoned. We ensure you understand the changes we recommend and can see the measured impact it’s having on your goals, from improving rankings to driving quality traffic, increasing conversions and, most importantly, generating a bigger return on your investment.
1. Full service SEO
SEO has become such a fundamental aspect of digital marketing that it now simply cannot be ignored. If you don’t have effective organic search campaigns in place, your online visibility will be compromised and, most importantly, you won’t be seen by the right audiences. We combine onsite and offsite SEO to enhance our clients’ search engine visibility to achieve KPIs such as improved traffic and conversions.
2. SEO audit
An SEO audit is an important process for reviewing the performance of your organic search performance, both onsite and off. With many years of search experience under our belt, we’ve been able to develop an SEO audit plan that covers every single area of a website that influences SEO and a site’s ability to rank across search engine results pages (SERPs).
3. Search due diligence
Search engine penalisations can have a huge impact on your organisation, drastically reducing your visibility and restricting your efforts in attracting the volume of traffic needed to convert. Pixelghetto undertake a review to understand if and why your site could have been penalised and determine the steps required in order to recover and progress.
4. Content marketing
SEO and content marketing go hand-in-hand. Without quality content, your website will not rank. Without an effective SEO campaign, your quality content will not be seen by the right audiences. The content marketing strategies we devise can have a real positive impact on your website’s visibility across the major search engines.
There’s so much emphasis placed on pure, quality content by search engines nowadays that it is no longer something that organisations can choose to ignore. Search engines favour interesting, content-rich websites, relevant to the needs of users. But in order to maintain a successful search presence, you’ll need to ensure you have the correct content, and the correct content marketing strategy, in place.
5. Local SEO
Local SEO is the practice of improving an organisation’s visibility within local search results. In recent years, location-based search results have risen in prominence thanks in part to the increased usage of smartphones and tablets.
In July 2014, Google unveiled the Pigeon algorithm update, which became known as ‘the local update’. It took into consideration location and distance, leading to a change in the results for Google search and Google Map search.