Monetising the platform was always a primary objective so the website was designed to include multiple, prominent user-engagement points such as flight & hotel search boxes and affiliate marketing products & services.
The Insider Guide To Mallorca - Hotels, Flights, Tours & Much More
The website was developed using the Vast WordPress theme; matching the look & feel desired by the client. The theme was adapted to suit the very large number of sections demanded by a large travel & tourism platform.
One of the biggest challenges for the Pixelghetto Marketing team was being able to include multiple navigation items into the site in a way; which would be user-friendly and easy to understand.
100% of the content on the website (50 posts and 79 pages) was written by the Pixelghetto Marketing team. The content was prepared with SEO as a primary consideration. All images on the website were either original photographs taken by the Pixelghetto team or were sourced to ensure that there would be no copyright issues.
Numerous WordPress plugins were utilised for the development of The Mallorca Insider including; Yoast SEO, Site Kit by Google, Smush Pro, W3 Total Cache & Wordfence Security.
The primary affiliate programme used on the website is the TravelPayouts affiliate network. Various programmes were integrated into the website including flights, hotels, tickets & tours, live news & weather.
This was a full-service digital marketing project; which was given a timeline of 4 months to complete. The team at Pixelghetto Marketing completed the entire project to the client’s complete satisfaction in just 10 weeks.
Since launch, the website has achieved many page one results on Google for competitive keywords and continues to grow by audience significantly each month.
Pixelghetto Marketing currently maintain the platform, continue to write and add new content and manage numerous social media platforms associated with the website, For further information about the development of The Mallorca Insider, please contact David on Tel: +48 732 646 434.