email marketing Services
Email marketing is a powerful marketing channel, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
Email is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
When you want to grow your brand or sell your products and services , email marketing is one of the most popular and effective tools available for marketing campaigns.
Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived.
Email can help you build a relationship with your audience while also driving traffic to your website, blog, social media, or anywhere else you’d like people to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.
- Avoid using purchased email lists. Many email marketing companies have a strict, permission-based policy when it comes to email addresses, which means that sending to purchased lists is prohibited.
- Concentrate on encouraging people to opt into receiving messages from you by using lead magnets.
- Be aware of national (and international) email regulations. Make sure you adhere to any legal requirements and applicable laws in your area when sending automated emails, like the CAN-SPAM Act in the United States, the Canadian Anti-Spam Law (CASL), or the General Data Protection Regulation (GDPR) in the European Union for the treatment of personal information.
- Only send when you really need to. Once someone has trusted you with their email address, don’t abuse that trust. Flooding your audience’s inbox with superfluous emails will cause them to lose interest or unsubscribe entirely. Focus on sending them relevant, engaging messages about the stuff they like, and they’ll be loyal for a long time to come.
Our agency has a lot of experience in running email campaigns and using email marketing platforms such as MailChimp. For further information, please contact us.