Increasing your visibility, audience and ROI
Targeted digital advertising is one of the most cost-effective ways of increasing your visibility, audience and ROI. Whether you need to increase sales, traffic, bookings, or any other metric, there are a wide range of digital advertising channels that are proven in delivering return on investment.
They primary benefit of digital advertising is the immediacy of its results. Unlike SEO, content and social media activities, where results are medium to long-term in nature, digital advertising delivers outcomes instantly. Other obvious benefits are: It is flexible and can be switched on or off easily and it is quick and simple to test and analyse results on an ongoing basis. Testing can also help to finetune SEO strategies by ensuring the right keywords are targeted for organic campaigns.
Types of digital advertising
- PPC advertising
- Google shopping
- Display campaigns
- Social advertising
PPC advertising, also known as paid search, is a way of increasing visibility with prospective customers, where you only pay when they click through to your site. Whether you’re starting a PPC campaign from scratch, or your existing campaigns are under-performing, Pixelghetto can help your advert get seen by the right people and deliver the return on investment you require.
We will identify the right keywords for your business and produce targeted ad copy for you, ensuring that the correct audiences are considered. In addition, we assess your landing pages and advise on any further optimisation to ensure your campaigns work as hard as possible to deliver results.
When the account is set up, we will manage the campaigns and conduct ongoing optimisation, based on user and search performance behaviours. Budget will be considered throughout; campaigns are optimised to only ever target the audience you need to reach so that your ad spend is never wasted. Our campaigns are constructed to fulfill two key requirements; increasing your conversions and maximising overall ROI.
Not every visitor to your site will be ready to complete their purchase or enquiry. They may simply be browsing, researching for competitive pricing or shortlisting possible suppliers. Whatever their reason for leaving, it does not mean it is the end of your relationship with them.
Remarketing using the Google Display Network (GDN) gives you the opportunity to target users with adverts, relevant to your website or the products and services that they may have browsed, within third-party websites. The aim is to reengage users, draw them in with ads relevant to previous browsing behaviours, bring them back to your site and, ultimately, have them convert.
Cookies from your website are placed on a user’s machine or device when they have met certain predefined goals, i.e. when they have viewed a particular page, or reached a certain point in the checkout process. As part of the remarketing campaign, we are then able to specify which ads different users are presented with – audiences can be segmented really intuitively, so you can target exactly who you want, when you want.
Google Shopping Campaigns are an invaluable way of promoting your products as part of search engine results pages (SERPs). Google Shopping adverts consist of important product information such as title, image and price and appear both towards the top of a SERP and as part of the dedicated Google ‘Shopping’ tab. Ads are returned based on the keywords that individuals use and need to be optimised and managed effectively to ensure that budgets are maximised and quality score improved.
Display campaigns are run through the Google Display Network (GDN), appearing as part of third-party website with adverts showing in a variety of formats. Campaigns like this are great for brand building and increasing your exposure, as you’re able to include media ads around either your organisation or your products.
With hundreds of millions of people using networks such as Facebook, Twitter, Instagram, Linkedin and YouTube on a daily basis, social advertising allows you to target vast audiences, within small communities as well as on a large scale, in line with your specific objectives and KPIs.